One Receptionist · Every Call Answered

Priced to fit your business.

From a solo tradie to a three-location team, every plan has Ally's core call handling — set up around how your phone actually rings. You pick the tier; we tailor the rest.

Prices in AUD, ex-GST·No per-booking fees·Cancel anytime·30-day money-back guarantee

Choose an Ally plan

Starter

For solo operators who can't keep dropping the tools to answer the phone.

$149/ month

billed monthly · cancel anytime

+ $249 one-time setup

200 minincluded every month
~ 160 calls answered
  • 24/7 answering on one local number — yours stays
  • Bookings straight into your Google Calendar — unlimited, no per-booking fees
  • SMS + email recap after every call
  • Call recordings, transcripts & dashboard
  • Transfers to a human whenever the caller asks

then $0.60/min

Business

For multi-location teams and franchises that live on the phone.

$999/ month

billed monthly · cancel anytime

+ $1,499 one-time setup

1,800 minpooled across locations
~ 1,400 calls answered
  • Everything in Professional, plus —
  • 3 locations included — minutes pool across all of them
  • API access & custom integrations
  • 99.9% uptime SLA
  • Dedicated onboarding + quarterly script reviews

then $0.40/min

Add a location to Pro or Business: +$299/mo · +600 pooled minutes · +$499 setup.·4+ locations or a franchise? Talk to us about Enterprise.
Every plan starts with a free live demo — keep your existing number, live in 5–10 days.

Plans at a glance

Compare the three plans.

Feature Starter$149 / month Professional ⭐$399 / month Business$999 / month
Included minutes2007001,800 pooled
~ Calls answered~160~550~1,400
Extra minutes$0.60/min$0.50/min$0.40/min
BookingsUnlimitedUnlimitedUnlimited
Per-booking fee$0$0$0
Numbers / locations11 + add-ons3 pooled
Calendar bookingsGoogleGoogle + Microsoft 365Google + Microsoft 365
CRM & job toolsServiceM8 · HubSpot · PipedriveServiceM8 · HubSpot · Pipedrive
Custom scriptsTemplated · 1 revisionCustom · 2 rounds/moCustom + quarterly reviews
API accessIncluded
Uptime SLA99.9%
SupportEmail · next business dayPriorityDedicated + SLA
Setup fee (one-time)$249 *$499$1,499
Billing termMonth-to-monthMonth-to-monthMonth-to-month

All prices AUD, ex-GST.·* Starter setup waived on annual billing.·Calls under 20 seconds — wrong numbers, hang-ups, spam — are free on every plan.

Included on every plan

The core Ally, from day one.

Every plan includes the essentials for answering calls, taking bookings and keeping your team informed.

Natural Australian voice
Understands how locals actually talk — what a caller means, not just what they say.
24/7, never a sick day
Nights, weekends, public holidays — every caller gets a first response.
Your number stays
Keep the number your customers already know. We handle the forwarding.
Unlimited bookings
Booked straight into your calendar. Never a per-booking fee.
Recap after every call
Caller, reason, urgency, next step — texted and emailed to your team.
Recordings & transcripts
Every call on the record, searchable from your dashboard.
Human transfer
The moment a caller asks, Ally hands the call to your team.
Scripts you sign off
Ally only says what you've approved — refined with you as your business changes.
No lock-in, ever
Month-to-month. Upgrade, downgrade or cancel from your dashboard.
The fine print

Read the fine print. It's on your side.

Free
Junk calls
Calls under 20 seconds — wrong numbers, hang-ups, spam — cost you nothing. No answering service can match that.
$0
Per booking
Others clip the ticket every time the AI books a job. Your bookings are yours — all included.
30 days
Money-back guarantee
Run Ally on your real calls for a month. Not convinced? Your subscription's refunded — no forms, no hoops.
Pricing questions

Before you do the math.

Are prices in Australian dollars? What about GST?
Prices are shown in AUD, excluding GST — the standard for Australian B2B. GST is added on your invoice. What you see here is what you weigh against a receptionist's wage, not a currency-converted surprise.
How do minutes actually work?
You're only metered while Ally is actually on a call, and calls under 20 seconds — wrong numbers, hang-ups, spam — are always free. On Business, minutes pool across all your locations, so a quiet branch covers a busy one. Missed calls and voicemail drops cost nothing.
What happens if I use all my included minutes?
Ally keeps answering — your callers never hit a dead line. Extra minutes are billed at your plan's rate ($0.60, $0.50 or $0.40/min), and if you're consistently going over we'll suggest the plan that works out cheaper. You can upgrade mid-month and we prorate it.
Do unused minutes roll over?
No — plans reset each month, which is how we keep the included rates low. If you're regularly finishing the month with minutes to spare, downgrade in a click; there's no penalty and no lock-in.
Is there a setup fee or a contract?
A one-time setup fee, but no long-term contract on monthly billing. Setup covers building and tuning your scripts, wiring your calendar and tools, and testing before you go live — $249 on Starter (waived if you pay annually), $499 on Professional, $1,499 on Business. Monthly subscriptions run month-to-month; annual plans are billed upfront with two months free.
How does the 30-day money-back guarantee work?
Run Ally on your real calls for your first 30 days. If it's not paying for itself, tell us and we refund your first month's subscription in full — no forms, no exit interview. (Setup covers work already done for you, so it isn't part of the refund.)
Can Ally still hand calls to a real person?
On every plan, Ally can transfer when a caller asks for a human. Professional and Business also include urgent-call detection with an instant text to your team, so you can answer with context.
Which plan is right for me?
A quick rule of thumb: up to ~30 calls a week sits on Starter; a phone that rings all day (~100+ a week) belongs on Professional; multiple locations is Business, with minutes pooled across them. Or skip the guessing — book a free live demo and we'll size it from your real call volume.
See Ally on your real call flow

Stop missing the phone.

Hear Ally answer your business's calls before you pay a cent — then pick the plan that fits. Protected by the 30-day money-back guarantee.

free live demo · cancel anytime · 30-day money-back guarantee